⏱️">

A CRM practice built on teamwork and experience.

1313live is a UK consulting practice. We bring together architects, analysts, administrators and trainers who work as one team, so you get joined-up thinking from strategy to go live and beyond.

Experience
22+ years in IT, with deep Salesforce delivery for global brands
Credentials
14 Salesforce credentials across architecture, consulting and administration
Platforms
Salesforce, HubSpot and Zoho
Sectors
Retail, luxury and beauty, consumer goods, energy, recruitment, nonprofit

How our team works

Every engagement is led by a senior consultant and backed by a small core team plus trusted associates with the right specialist skills. Business analysis, architecture, build, data and training sit together from day one, so nothing gets lost between handovers.

1313live was founded by Kam Matharu, a Salesforce architect who has worked across business analysis, product ownership, delivery leadership and solution design. That mix shapes how we work: we sit between business and technology, and we make sure your people can own what we build.

Where we go deep

Retail and consumer goods

Store execution, field sales, retail visits and trade promotions, including Consumer Goods Cloud for brands selling through retail partners.

Revenue Cloud and lead to cash

Quoting, pricing, contracts, orders and billing joined up in one flow, so sales and finance work from the same numbers.

AI and agentic automation

Practical AI that takes work off your team: Agentforce agents, HubSpot and Zoho AI features, with clear guardrails and measurable outcomes.

Data and analytics

Clean, trusted data first. Then migration, dashboards and reporting, and Data Cloud where a single customer view really matters.

What we believe

Business first

We start with your processes and people, then shape the CRM around them.

One team

We work alongside your staff, not around them, and share what we know as we go.

Built to hand over

Documentation, training and adoption support are part of every engagement.

Community partnerships

Giving back is part of how we work. Our community partners keep us close to the people building the next generation of CRM careers.

Founder

Kam's Tech Talk

Affordable masterclasses, 1:1 coaching and a WhatsApp community helping people start and grow careers in Salesforce and tech.

Visit Kam's Tech Talk
One Punjab. One Force.

Punjabiforce

Co-founded to bring the community together through Salesforce education, mentoring, career coaching and events, rooted in Sewa.

Visit Punjabiforce

Let's work together.

Whether it's a new implementation or an org that needs a reset, we'd love to hear about it.

Get in touch